Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to improve.
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Business buyers use search engines throughout the entire research and buying process. For this reason, most B2B marketers utilize search marketing as a cost-effective
way to build brand awareness, engage prospects, and generate leads. In terms of lead gen, a potential buyer is typically required to complete an online
registration form in exchange for… what?
The value vs. [...]
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Metrics firm comScore released some new quarterly mobile data that shows strong growth for Android handsets in the US and an increase in mobile web usage:
RIM showed modest growth while the iPhone’s growth, according to these figures, flattened. Meanwhile WinMo and Palm lost ground. Of course with the advent of Windows Mobile 7 and the [...]
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In Search Month European Edition we bring you a monthly update of European search news, with related links to full coverage. Here’s what happened in February.
Googlers convicted in Italy. The biggest news in Europe in February without a doubt was the conviction of three Googlers in Italy. They were convicted to a suspended sentence after [...]
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A change in information architecture (IA) can make or break your in-house SEO program . A successful IA makeover can open up a window to previously unimagined search engine domination, or it can see years of hard SEO work evaporate in the fluttering of a URL. Despite the complexity of IA changes, by following some [...]
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Collecta has just announced the launch of a mobile version of its real-time search engine. The mobile site is available at m.collecta.com.
Like it main site, Collecta mobile includes real-time news, photos, and status updates from more than 10 million content sources — from Twitter to Flickr and CNN and blogs. The mobile site is available [...]
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Bing sent me a link to their new UK Bing commercial. The new UK ad blitz by Microsoft is aimed at capturing market share from Google in that region.
Here is that commercial.
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Here is a short but very well-done video on how much Google knows about us, possibly implying that Google owns their users. Clearly, this topic is not new, but the video was really well done.
The video is from the show “Hungry Beast” that airs in Australia on the ABC, 9PM Wednesdays. For more information [...]
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When it comes to developing an effective PPC strategy, it is important to include branded terms. However, many marketers are opposed to doing so. This is a mistake. Let’s take a look at why.
Understanding the value
In this economy where marketers need to do more with less, it is easy to understand why they might balk [...]
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Taking a page from Salesforce.com, last night Google formally launched the anticipated Google Apps Marketplace at its “Campfire One” developer event. In short it allows companies and developers to gain access and sell into Google’s “2 million businesses and 25 million Google Apps users.” The marketplace launches with 50 partners including Intuit and competitor Zoho.
Google [...]
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